Churn
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Used in Telcos to describe the turnover rate in the number of
subscribers to a service or product. Churn rate indicates that
subscribers are swithcing to a different service or company,
or eliminating service altogether.Telcos need to keep current customers
happy and to reacquire previous subscribers.
Methods to elimiate customer churn.
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1)Business promotions with a metric to track its success rate.
2)Loyalty programs
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